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Once regulated solely to the outside of the home, today’s dogs and cats are more likely to be sleeping in bed with their owners. They’re part of the family, and, like pet parents, we believe they deserve to be as happy and as healthy for as long as possible. From the food they eat, to the medical care they receive, people will do anything to prolong their time with the family.
Think about this for a moment… over the past 50 years, our average lifespan has increased by over 35%.
How did that happen? Medical innovation and improvement in healthcare overall is the answer. And if we can do if for humans, we can surely do if for dogs and cats.
We know what the future of pet health looks like because it’s already here for humans. This is why the work we’re doing at OKAVA is so important.
The opportunities are vast. From BPA free toys, to organic treats… from sensitive skin shampoos, to human grade foods, today’s dogs and cats can have it all, and pet parents are willing to pay for it. At the core of it all is health. Prolonging the short lives of these most loved members of the family is top priority and the foundation of the pet industry’s rapid expansion. People want to give their pets as much as possible and they want them around as long as possible. In the next decade alone the pet market is anticipated to triple in size, and pet health will be at the forefront of that rapid expansion. OKAVA will be there.
is anticipated to triple in size over the next decade
US households have pets
is the fastest growing subsegment
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